Follow up and Gratitude
September 26, 2008 by Scott Lukaitis
Follow up
After you get a sponsor and have been racing regularly you need to let them know how you are doing. Many sponsors would like a monthly report of your progress. Check with the rider support director, you do know who they are right and see how often they want them. You should include results from the last month, a well written race report, don’t forget to spell check it, and a couple of professional quality action photos of you putting their product to good use. Many riders do not go this extra mile and I have found that by building this quality relationship with the team director the sponsorship is more beneficial to both you and the sponsor.
Gratitude
Don’t forget to say Thank you. All the time. Thank them when you get the sponsorship deal, thank them when you get the product, that you thank them for their support at the end of each race report and most importantly at the end of the season for all of their help. Many local newspapers and some national publications will offer a year end special on classified ads for thank you notes to sponsors. This is money well spent.
So that’s all there is to being a sponsored rider. Now go out and get some sponsors and sell their product.
To read the rest of the series click HERE
I am always open to comments, questions, or ideas.
You can connect with me at the various places below. I look forward to hearing from you.
Or email me at scott@njmotocross.com
Last 5 posts by Scott Lukaitis
- Thunder in the Sand - Wildwood Beach Race - June 12th, 2010
- MX Sponsor Launched Quad Sponsor.com - June 4th, 2010
- Racing on the Beach - May 28th, 2010
- What do I own? The key to getting correct parts...the first time. - May 22nd, 2010
- Dustin Wimmer Racing School Returns to Atco MX - May 13th, 2010
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